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What is a flagship store? - Insider Trends

Sep 05, 2016 · In the same way, a flagship store is the lead store in a retail chain. It acts as a showcase for the brand or retailer. Its job is to draw customers into the brand, over and above making sales. The focus is on experience and creating a destination store that people want to visit.…

The White Company has opened a HUGE flagship store on ...

Last week, UK interior and lifestyle brand, The White Company, opened the doors to their first ever Irish flagship store in Dublin, where they have taken up 800sqm over three floors in a beautiful buidling smack in the middle of Grafton Street. Back in 1994, founder Chrissie Rucker started The White Company when she couldn't find well-designed, quality bed linen in her favourite colour, so ...…